During a crisis, a mass notification system (MNS) improves an organization's safety and security by giving alerts and real-time instructions. Names, phone numbers, email addresses, and delivery methods are all stored in these systems' databases.
Pre Recorded phone calls, text messages, emails, and social media can all be used to contact people and organizations. Human action and sensing devices like smoke or gas detectors and specialized task-specific systems for things like security can activate an MNS. They are utilized during colossal sporting events, such as the Olympics, and by businesses to alert staff of the need to evacuate.
Sounds like a powerful and valuable system, right? But despite all this, there is a debate on the function of mass notification systems.
Are they working well? Or are the telecom regulators playing foul?
Telecom regulators in the Middle East and a few other countries have realized that such access and licenses are either misused for ad marketing or result in low profit. As a result, businesses attempt to circumvent this by utilizing virtual private networks (VPNs). Employees receive a call from an unknown number from abroad, which they interpret as suspicious and do not answer. Effectiveness suffers because of this.
Another issue is that most mass notification systems are not cloud-based or lack enough infrastructure. As a result, the risk of their failure in a crisis exacerbates the problem when the company's IT systems and emergency communication systems are both down.
Users at all levels must be able to transmit emergency communications quickly and simply so that everyone is kept informed before, during, and after critical incidents. Critical events can significantly impact productivity and income without an easy-to-use, comprehensive mass notification system, causing production delays, hampering team callouts, delaying answers to time-sensitive issues, and slowing outreach to individuals affected.
But how can you take advantage of what MNS can offer if it poses the said issues? The answer? Promising innovation in this field is needed to highlight MNS's intended value.
Integrations and cohesiveness with multiplatform communication over a secure ecosystem are essential and most users seem to be locked into the existing ecosystem which doesn’t permit the integration with evolving communication means used by the staff, employers, and other interested parties.
If you've started the process of implementing Business Continuity Management at your company, you must know that BCM next can help you. BCM next secures sensitive data by working on leading cloud platforms, providing a more unified view of data and a more secure platform for mass communication as part of your business continuity tools.
Effective mass notification is essential to your business continuity plan, and our technology allows you to send the appropriate message to the right people at the right time. Stay reliable, reachable, and resilient with BCM next.
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