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A Cut Above The Rest

How come there are places in the world that are able to cope with the aftermath of the coronavirus better than the others?

Take Dubai for instance. International tourism resumed more than a year ago, and the city's rules to curb the spread of Covid-19 are relatively lax.

This is because the United Arab Emirates, of which Dubai is a member, is one of the most immunized countries on the planet. Around 75% of the adult population is completely vaccinated, according to Bloomberg's Vaccine Tracker.

In Bloomberg's Covid Resilience Index, the UAE is now placed first out of 53 countries based on 12 metrics, such as healthcare quality, virus fatality, and reopened travel. Despite the fact that new COVID variants have put portions of Europe on lockdown once again, the UAE has managed to keep most travels open while keeping infection levels low.

Dubai's financial district offers a clear image of how the city is dealing with the coronavirus pandemic: business is back in full gear, many restaurants require reservations, and luxury sports vehicles crowd the five-star hotel doors. It's a vast cry from last year's abandoned office premises and empty parking lots.

So, let me rephrase the question –

How come Dubai and the rest of the UAE successfully coped with the threat of the coronavirus pandemic? What are they doing right?

The main lesson we can learn is that the UAE was prepared for the crisis.

One of its tenets in crisis and disaster management is the establishment of the National Emergency, Crisis, and Disaster Management Authority (NCEMA) in 2012. It is the primary national organization in charge of regulating and coordinating all emergency, crisis, and disaster management actions, as well as developing a national emergency response strategy.

The country, like the rest of the world, did not foresee a pandemic. But what set it apart was its dynamic and aggressive response, which allowed for quick system development and expansion once the disease threat appeared. This allowed the country to quickly start and scale-up response processes that allowed for large-scale testing, surveillance, clinical trial creation, international collaboration, and vaccine distribution.

You may not own a country, but you do lead a corporation that can benefit from crisis management and business continuity strategies that the UAE exhibited. It’s going to take a lot of effort on your part. But you can get help.

BCM next can help you. Through the power of AI, your organization can experience a culture of resilience that can fight any business threats whether local or global.

Like Dubai, be a cut above the rest. You can do that with BCM next.


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